Every useful piece of writing has a clear beginning, middle, and end. Although we may not write stories—or get to write them often—we do spe

Skilled content writers know how to chameleon out of our brains to get inside of yours to write content that sells!

This week's tool is the most powerful. It forces people to ponder the language through its expressive intent.

This week, our goal is to know when we should use a different style of language. This technique entirely depends on the topic's focus

This week's post hones in on the theme of Tool #18 and Tool #19: pay attention to the words you choose and how you will organize them.

When writers vary the lengths of paragraphs, they show their readers more than the written word. They reveal a purpose behind the writing.

Let's say you are looking for something more than just a word or phrase to get the attention of your target audience.

Create words and images for the reader utilizing a technique likened to when jazz musicians play music: riffs in language.

This week's post is about those worn-out metaphors called cliches. Anytime you sell something, create marketing techniques that are fresh, n

Today's "tool" may be used to inspire a company name, which in turn could generate a great slogan.

when it comes to marketing, sometimes appealing to people's emotions--giving them a reason to believe that your product will change their li

As writers, we should keep in mind that ultimately, we are creating art, especially when we are working our marketing magic. To cast a spell

This next tool is a little questionable, especially for blog writers. Roy Peter Clark tells us, in his book Writing Tools: 50 Essential Stra

As content writers, we must know our audience. Legal experts and doctors can get away with a Flesch reading score of 30. Advertisers may not

In Roy Peter Clark's book, Writing Tools: 50 Essential Strategies for Every Writer, Clark gives us some insight on how to edit your work. T

When I was an English teacher, I always told my students, "rules were meant to be broken." Grammar rules that is. And like writing in the passive voice, punc...

Many writers use parallel structures in their writing, but the best writers give it a twist. This means that you start with a pattern. It is always beneficia...

Content writers should always be concerned with the readability of their blog posts. But that doesn't mean longer sentences aren't worth it.

In my last post, "Watch Those Adverbs," I discussed why it's essential to be aware of adverbs in your advertisements because they can be redundant or worse, ...

Adverbs in advertising content, when utilized at their best, can add a lot of flavor to an ad. However, if they are overdone, modifiers can make your adverti...