Updated: Jan 13
Sound too simple? Sure, to the writer, but that doesn't mean you or any other business owners have the time to apply it conscientiously. No worries! Let me show you how I can use what I learn-- saying, I'll do all the work--and you go ahead, kick back, and enjoy the show.
Authors create quality content when they choose to put some of the less critical ideas on the inside of the sentence, while the pizzaz and zing explode at the end. The preceding sentence is an example of what is called the "right-branching sentence." So just as the wind blows, the pen flows from left to write, thus bequeathing beautiful, budding leaves and fruits upon the right-side — alternatively, really awesome sentences.
Let's say, for example, you are a small business that sells local artwork. The artist is the focal point because, without the artist, a masterpiece would be a little thing of the imagination. Artists fill our world with images and colors, and if they did not exist, our world would be quite dull and drab. The artist is showcased, aggrandized if you will, through content on your website, newsletter, and blog.
Now the artist is happy because he is getting more exposure on social media platforms--which is now taking over as the number one source for advertisements! You are delighted because business is thriving! All of this paragraph's sentences, excluding this one and the first one, were written applying the subject-verb agreement rule.
However, don't stop there! Subject-verb agreements, when properly executed at the beginning of a sentence, hooks-and-reels the reader. It is selling without coming across as "sales-y." It is persuasive without being pushy. The sentence provides pleasure. It's very all-inclusive. Every paragraph can be full of sentences that start with the subject and the verb. People are happy! Sales are rising!
Sometimes you want to keep the reader reading; sometimes you want to pull the reader in and make them push on like reading warriors, so writers spare the subject and verb agreement to the end of the sentence. I just did that, see? Inevitably, this is why I love Clark's advice. He not only gives his reader the tools, but he shows his reader that breaking the rules can be just as significant for persuasive writing.
Let's come back to our small local art shop. There is an up-and-coming local street artist that you would like to feature. Pecuto Cang, who is now working in an Atelier, screen printing his designs for retail, has art for sale in your store. So we could write a sentence that engages our audience. Check out the one below:
By the time he was 11 years old before street art was a legal and a respected form of art and the risk of getting in trouble was higher than not, Pecuto Cang risked getting caught to create some of the most famous street-art by an adolescent in the world. Pecuto Cang is a revolutionary artist of the 21st Century. He is selling screen prints of his famous street art in our store!
How many of you want to see Pecuto Cang's artwork now? I certainly do, and I made him up!
Adhering to the subject-verb structure of a sentence or breaking the rule and pulling in our audience, are just two of the techniques that I use to help businesses with sales.
My next post will be on how I use the order of words in a sentence to captivate the potential client. Stay tuned!
Clark, R. P. (2008). Writing Tools: 55 Essential Strategies for Every Writer.
Columbus, GA: Little, Brown.
Lensen, L. (2016). Graffiti street art [Photograph]. Retrieved from
Social Media Advertising Stats that Matter to Marketers in 2018 [Web log post].
(2018, June 6). Retrieved from https://blog.hootsuite.com/social-media-