Index the big parts of your work. - Roy Peter Clark
Calling ALL Writers: Bloggers Work from a Plan
Blog writing will become, I believe, an even bigger commodity than it is already is in light of the recent pandemic. More and more humans may face new challenges in working from home and reinventing themselves to keep their families, coworkers, and the general public safe from catching COVID-19.
Perhaps this is a time for companies to reconsider how essential knowledge of remote work is and how blog writers—who already live this knowledge—can help spread their message locally and beyond.
Work From a Plan that Fits Your Style
Therefore, it is time that more people start learning how to communicate more effectively online. I planted the seed of this goal the moment I started my company in June 2019. My career continues to blossom. I am ready to take on the challenges that life wants to throw at me. But more importantly, we must have a plan.
Roy Peter Clark wrote Writing Tools: 50 Essential Strategies for Every Writer with a plan in mind. A title, three parts, individual chapters with specific lessons. Oh, and he gives you homework. Did you think a profession of writing wasn't going to make you write? But that's why I admire his ability to speak to his reader while simultaneously teaching essential writing skills.
Index the Big Parts of Your Work
Every useful piece of writing has a clear beginning, middle, and end. Although we may not write stories—or get to write them often—we do spend a lot of time introducing topics, providing research-backed information, and closing it with either a redirection to our website or a "learn more" call-to-action.
Think of a blog post that you have to write for a client. Or perhaps you write a blog for personal reasons or to promote your business. Whatever reason you write, you should always start with some type of pre-writing process. I suggest you break your writing pieces into smaller chunks. Don't get caught up in fluidity right away; you can come back to that later. What you need to do is ask yourself the following questions:
Beginning: Who are you trying to reach? Who is your audience?
Middle: How can you support the point you are making? What resources can you use to be credible?
End: What solution do you want your audience to receive? How are you making your customer's lives better?
Please don't confuse the order of the questions with the order in which you need to complete the answers to the questions. Instead, answer the one you know the most first. Let the beginning, middle, or end drive the rest of what you are trying to accomplish. For example, if you have resources for an idea that you are passionate about, think about who would want to read or hear it, and what goal you have for them to accomplish?
I learned a lot about this method, reading the book Building a Story Brand by Donald Miller. Give your audience the chance to learn something unusual or novel. But be sure to do it in a way that makes sense. In other words, you must follow the story pattern to keep your audience engaged.
Get Writing, but Start With a Plan
Overall, what you need to focus on is the bones of your work. Get the plan laid out and work from the pieces that you put together. You will find a nice pattern in your work. This type of writing will also help you get better at writing SEO-driven website content. Make a place for the plan, and your copy will fall into place.
Need help getting started? I am here to help! Contact me for a COMPLIMENTARY CONSULTATION.